What to look for in a coach
It’s intimidating to look for a coach, because there are amazing coaches out there and terrible ones, and it’s hard to know how to tell them apart. I posted about some red flags to avoid, but what green flags should you be looking for?
Why certification isn’t a silver bullet
The most common answer to how to identify a good coach is to hire one who’s certified. But coaching certifications vary wildly. So a “certified coach” could range from the most competent and ethical person you’ve ever met, to someone who fell for what’s basically multi-level-marketing scam.
Organizations have sprung up to accredit coaching schools or vet coaches across schools. By virtue of being so large and comprehensive, though, they can be a bit generic and a bit influenced by what corporations want in their coaches. I don’t think they’re bad, but I currently think that my path to being the best coach I can be is to spend my time and money on lesser known but more cutting-edge workshops rather than the accredited courses that would get me a corporate-friendly stamp of approval.
So what are you to do? While being aware of a coach’s training and credentials is still a good idea, I think it’s important to take ownership of the decision yourself. In order to make that more feasible, I want to demystify the coaching industry for you a little bit and give you some guiding principles to use.
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